About Lara Berlot

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About me

An enthusiastic and avid traveler, with over 20 years of Hostelling and Tourism work, creating emotional experiences for staff and guests alike, to sales and marketing and brand representation.
My strenghs, being an empath, are customer relations, team leadership and a very  keen eye for detail.

#customerfocused #peopleandcultures #inspirationalorganisations #thinkoutsidethebox #seekingopportunities

Fun Fact:
– Was a proud member of the first all women team to venture on an Antarctic Expedition raising awareness for breast cancer prevention, early detection and what life is like after having survived it.
We wrote a book on our individual stories which is now widely available in the UAE both in Arabic and English.



  • 2020 - Present
    Larry Norton Art

    Freelance marketing Consultant

    ° Auditing social media platforms ° Creating marketing strategy for upcoming year ° Increasing followers, visibility and focusing on goals ° Overseeing Social Media posts and advising content ° Creating advertising opportunities ° Consulating and brainstorming with the team to increase sales ° Implementing communications channels within Company members ° Facilitating art exhibitions

  • 2017 - 2020
    Europe\'s Famous Hostels

    Executive Board Member

    °Promotion of cooperation between association members °Promote communication and join decision making °Scouting and evaluating new members °Development and brain storming for marketing strategy for the association

  • 2012 - 2019
    Balmers Hostel, Switzerland

    Sales Marketing Manager

    Having worked here for 20 years overall has given me the knowledge and experience as well as the understanding on the ever changing trends of Backpackers, and have been able to watch the evolution first hand. °Head of Marketing and PR- Surpervising of the online presence and social media °Head of HR:recruiting, training, scheduling and wage paments °Representing the brand at travel fairs and conferences at home and abroad:ITB Berlin, Hostelworld Conference Dublin, Stay WYSE Conference Amsterdam, etc °Advising management and developing new projects and processes °Aquisition of new guests, groups and business partners °Optimization of internal communication, work hand books, know how and training programmes

  • 1999 - 2012
    Balmers Hostel, Switzerland

    Head of reception / reservations

    Oversaw a team of receptionists, some of the duties included: °Receptionist °Management of all online reservations °Customer service and evaluation of customer feedback °Sales and promotion of activities and experiences °General office activities see less